A Flaw With Google Search? Casting Votes From The Internet Graveyard Sean Work
Do Old Unattended Sites Break Down Google?
We have noticed in recent years that there is a bit of a flaw with Google search results (and maybe most search engines for that matter). It has to do with the fact the internet is starting to age. There are quite a bit of websites out on the web, that are rotting, wasting energy and inhibiting better search results.
Don’t End Your URLs in .0, .exe, .tgz or .tar Sean Work
Say No To Dot Zero
Some of this is obvious, some isn’t. Particularly the “.0” rule (dot zer0). This post discusses a few webmaster rules that your web team should be aware of.
Why You Should Get Your Website Listed In Business.com and Save $50. Sean Work
Business.com Is A Good Link 🙂
Business.com is one of the few, “search engine respected” paid directories on the internet. Part of the reason is because it’s editorially controlled and they don’t list websites that are related to tobacco, adult or Rx subject matter. Notice that you don’t want your website links to be associated on the same site as these bad boys.
How To Calculate The Value And Worth Of SEO Sean Work
How Much Is SEO Worth?
One of the most difficult questions a SEO professional can be faced with is when a new customer wants to understand how much SEO is worth. A fellow SEO friend of mine likes to say “How much is free traffic worth to you?”. Which puts a little comedy into the equation :). Most of this answer depends on what the client does with the traffic. In any case, we created a simple conservative formula to help small businesses and SEO professionals understand the value of SEO.
The Only People Who Read On The Internet Are Search Engines Sean Work
Robots Read Everything, Your Visitors Don't
Well this is not entirely true. But if you run an ecommerce or business website, generally people don’t read all your on page text.
The point here is that most internet users do not read every word on a webpage. They scan the page and look for words and calls to action. Most importantly, all your attempts to heavily market to them will generally fail and they will ignore those marketing messages. Sometimes it can even drive them away.
6 Worst SEO Mistakes Sean Work
SEO Should Be Done With Care
The reason why I am writing this post is because I still run into people that think they know what SEO is, but it turns out that they really don’t 🙂 They find out that my job entails “Search Engine Optimization” and they start rattling off all these ways to “manipulate search engines”. Then I shake my head and sigh in disbelief.
Why SEO Friendly URLs Are Important Sean Work
Why Should You Make Your URLs SEO Friendly?
A lot of people think that having keywords in your URLs helps with search engine rankings. I would say this true for your domain name. But for any part of your URLs after the domain name, the keywords don’t carry much weight (meaning if the search engines were only to rank your site by your URLs alone, keywords after the domain name wouldn’t count for much). However, there are few reasons why you want to keep your URLs “SEO Friendly”…
Do Not Use Directory Submission Services Sean Work
Stay Away!!!
These services are attractive to the backlink fiend. Why not get 1000 backlinks for $99? The reason is quite simple: you will gain absolutely no value from these links. In this post we will discuss the four reasons why you want to stay away from these services at all costs.
A Powerful Robots.txt Technique Sean Work
Stop Duplicate Content
If you use a content management system like WordPress, Joomla, Drupal or OsCommerce you may be suffering from duplicate content issues. These can be really difficult problems to solve. Sometimes it requires complicated .htaccess rewrite solutions and endless hours finding links to nofollow. But now there is an easier solution for most of these problems.
The New Art of External Link Building Sean Work
Link Building Is A Rollercoaster
One of the most critical SEO efforts is external link building. This simply means getting other websites to link back to your site. But before you go hog wild getting as many backlinks as you can, read our post on how to do this SEO art effectively.